Humanizing Digital Marketing

Introducing our
R3 Model:

Relate, Resonate, and Remember—Always recognizing there's a real person
behind every click, swipe, and like.

At the heart of our R3 model is a commitment to authentic communication—making each message feel like it was sent by a human, and not churned out by an algorithm.

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Our Secret Ingredient

Organic
Mirroring:

Our unique approach combines identity resolution with relevancy to mirror natural user behaviors, ensuring maximum engagement.

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Background:

In today's digital-first marketplace, ensuring a seamless customer journey is pivotal. But, like many brands, our client found their new customers stuck at the funnel's top and watched their longtime followers' loyalty wane. Their quarterly goals were in jeopardy, and they needed a swift, strategic intervention.

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Conversion Optimization:

Remove the friction preventing customers from engaging, converting, and becoming your #1 fan!

Conversion Optimization Journey

01.

Acquisition Bottlenecks:

Potential customers showed initial interest but struggled to move down the funnel, leading to significant drop-offs before conversion.

02.

Retention Decline:

Loyal customers, the lifeblood of any brand, began to lose their connection with the brand, risking churn and lost revenue.

03.

Customer Fatigue:

Potential customers showed initial interest but struggled to move down the funnel, leading to significant drop-offs before conversion.

01.

Acquisition Bottlenecks:

Potential customers showed initial interest but struggled to move down the funnel, leading to significant drop-offs before conversion.

02.

Retention Decline:

Loyal customers, the lifeblood of any brand, began to lose their connection with the brand, risking churn and lost revenue.

03.

Customer Fatigue:

Potential customers showed initial interest but struggled to move down the funnel, leading to significant drop-offs before conversion.

01.

Acquisition Bottlenecks:

Potential customers showed initial interest but struggled to move down the funnel, leading to significant drop-offs before conversion.

02.

Retention Decline:

Loyal customers, the lifeblood of any brand, began to lose their connection with the brand, risking churn and lost revenue.

03.

Waning Loyalty:

Potential customers showed initial interest but struggled to move down the funnel, leading to significant drop-offs before conversion.

    The age-old adage, 'Nobody likes to be sold to,' holds more weight now than ever before. Our campaigns are designed to feel like a friend's recommendation rather than a brand's aggressive push.

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Learn more about how we can help you
optimize your digital campaigns.

We use data-driven insights to send content that resonates with each subscriber, ensuring relevance and enhancing engagement.

From abandoned carts to browsing patterns, we track and detect nuanced behaviors, triggering timely and relevant email campaigns.

  • Improving Email Deliverability Score: Having a high deliverability score is the crucial first step to improving inbox placement and email engagement.

  • Content Analysis: Ensuring your emails have a good text-to-image ratio, avoiding spammy words, and ensuring proper HTML coding.

  • Feedback Loop Analysis: Monitoring and addressing feedback loops with ISPs to promptly tackle any deliverability issues.

From crafting compelling copy to designing visually stunning email layouts, our team handles every aspect of content creation for your campaigns.

Whether it’s a welcome series, post-purchase follow-ups, or win-back campaigns, we’ve got the entire customer lifecycle covered.

    • Fine-Tuned Segments: We don’t believe in ‘one-size-fits-all.’ Our segmentation strategies ensure that the right message reaches the right person at the right time.
    • Geo-Targeting: Location-specific campaigns to ensure relevancy across different regions and time zones.
  • Dynamic Content Personalization: Tailoring email content based on the individual preferences and behaviors of subscribers.

  • A/B Testing: Running split tests to determine the most effective subject lines, content, and send times.

  • Engagement Analytics: Using in-depth analytics to gain insights into what content resonates with your audience, and continually refining strategies based on these insights.

Our data-driven strategies ensure that your email campaigns reach potential customers and effectively turn leads into loyal clients.

Email Marketing Columns

Personalized Email Campaigns

We use data-driven insights to send content that resonates with each subscriber, ensuring relevance and enhancing engagement.

Advanced Marketing Automation

From abandoned carts to browsing patterns, we track and detect nuanced behaviors, triggering timely and relevant email campaigns.

Deliverability Optimization

  • Improving Email Deliverability Score: Having a high deliverability score is the crucial first step to improving inbox placement and email engagement.
  • Content Analysis: Ensuring your emails have a good text-to-image ratio, avoiding spammy words, and ensuring proper HTML coding.
  • Feedback Loop Analysis: Monitoring and addressing feedback loops with ISPs to promptly tackle any deliverability issues.

Content Creation

From crafting compelling copy to designing visually stunning email layouts, our team handles every aspect of content creation for your campaigns.

Lifecycle Campaigns

Whether it's a welcome series, post-purchase follow-ups, or win-back campaigns, we've got the entire customer lifecycle covered.

Segmentation and Targeting

  • Fine-Tuned Segments: We don't believe in 'one-size-fits-all.' Our segmentation strategies ensure that the right message reaches the right person at the right time.
  • Geo-Targeting: Location-specific campaigns to ensure relevancy across different regions and time zones.

Engagement Optimization

  • Dynamic Content Personalization: Tailoring email content based on the individual preferences and behaviors of subscribers.
  • A/B Testing: Running split tests to determine the most effective subject lines, content, and send times.
  • Engagement Analytics: Using in-depth analytics to gain insights into what content resonates with your audience, and continually refining strategies based on these insights.

Customer Acquisition

Our data-driven strategies ensure that your email campaigns reach potential customers and effectively turn leads into loyal clients.

See where you stand:

GET A FREE DIGITAL MARKETING AUDIT!

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