The Solve for a Sharp Decline in Email Revenue & Deliverability .
Background:
Email marketing remains a cornerstone strategy for financial institutions, given its effectiveness in nurturing relationships and driving conversions. So, when Chicago's leading financial firm started witnessing a decrease in revenue from their email campaigns, alarm bells began ringing. Initial speculation led them to believe that the issue might be linked to email content or frequency.
In today's digital-first marketplace, ensuring a seamless customer journey is pivotal. But, like many brands, our client found their new customers stuck at the funnel's top and watched their longtime followers' loyalty wane. Their quarterly goals were in jeopardy, and they needed a swift, strategic intervention.
Concerning Decrease in
Email Engagement
Despite strong leadership in the financial industry, Chicago's top firm experienced significantly lower email engagement and conversion rates than historical benchmarks.
Over-Reliance on a
Single Sales Channel:
Having invested heavily in one primary channel, Lasalle St. found themselves vulnerable when challenges arose.
Acquisition Bottlenecks:
Potential customers showed initial interest but struggled to move down the funnel, leading to significant drop-offs before conversion.
Retention Decline:
Loyal customers, the lifeblood of any brand, began to lose their connection with the brand, risking churn and lost revenue.
Customer Fatigue:
Potential customers showed initial interest but struggled to move down the funnel, leading to significant drop-offs before conversion.
Improved Email Placement & Deliverability:
Increased Conversions:
Surge in CLV:
Boost in retention rate
YOY increase in conversion rate
Lift in customer liftetime value
Acquisition Bottlenecks:
Potential customers showed initial interest but struggled to move down the funnel, leading to significant drop-offs before conversion.
Retention Decline:
Loyal customers, the lifeblood of any brand, began to lose their connection with the brand, risking churn and lost revenue.
Customer Fatigue:
Potential customers showed initial interest but struggled to move down the funnel, leading to significant drop-offs before conversion.
Acquisition Bottlenecks:
Potential customers showed initial interest but struggled to move down the funnel, leading to significant drop-offs before conversion.
Retention Decline:
Loyal customers, the lifeblood of any brand, began to lose their connection with the brand, risking churn and lost revenue.
Waning Loyalty:
Potential customers showed initial interest but struggled to move down the funnel, leading to significant drop-offs before conversion.
Conclusion: